大学英语阅读理解广告类
Ⅰ 英语阅读理解九大答题技巧有哪些
英语当中的阅读理解题型是很多同学很头痛的一件事情。因为它如影随形，只要有英语考试的地方，肯定就会出现阅读理解题目。更重要的是，它占的分值非常大。就以高中为例，高中150分分值的话。阅读理解再有40分。分值之大也可以看出它的重要性了。如何提高阅读理解能力呢？
第一，提高自己的基础知识。因为阅读理解是整个篇幅文章，所以里面的词汇比较多。正常情况下，一篇阅读理解都会有两三百个单词。所以第一步要过的是词汇量问题。尤其是一些在阅读当中出现频率比较高的词汇。对词汇这一部分要首先攻克，不要让它成为阅读当中的拦路虎或者是障碍。
关于语法关，也是要过的。因为需要对长难句的分析。英语阅读理解题目当中经常会发现非常长的一个句子。有的时候甚至上下达到三行之长。这个时候就应该有最基本的语法知识。把这个句子精简，瞬间找到它的主干。同时，把每一个修饰成分把归类。
第二，把握阅读理解的技巧。
步骤分为几个方面。
如果有标题的阅读理解，先看一下标题了解大意。没有的，先看后面的题目。其实通过几个问题的设置。也可以大体上了解这篇阅读理解是讲述什么的，重点强调什么？做到心中有数。
然后，带着问题来初读文章。把出现问题当中对应的关键句子或者短语甚至段落，把它标出来。
接着，把问题和文章进行对照一下。也就是我们通常课文中要求把精读和泛读结合起来。
第三，根据不同的题型，把握注意事项。例如句子大意的题目，问main idea，问的是整个段落来，乃至于整篇文章的大体的意思。就不能选择是细节的那个答案。文章如果是推理判断题目。就不能找跟文章一模一样的句子。应该找出原文中的某一句话的言外之意。一定必须是推出来的。猜词题也要注意。前后有一些细节提示。像同义词，近义词，反义词加上连词。定语从句。同位语。破折号都显得很重要。尤其是代词。代替的是本剧或者上句当中出现的某一个单词或短语，有可能是句子。细节题。要把握的是关键词。一定要注意一下题干当中有没有出现。一些特别限制范围的。副词。或者其他的介词短语。包括形容词。很多时候，这些都是干扰项。具体来说：
1.猜词中间的指代题：
①返回原文，找出文章里面的指代词。
②向上搜索，找最近的名词、名词性短语或句子(先从最近点开始找，找不到再找次近的，一般答案不会离得太远)。
③将找到的词、词组或句子的意思代入替换该指代词，看其意思是否通顺。
④将找到的词、词组或句子与四个选项进行比较，找出最佳答案。
2 .猜生词或者熟词生义：
①返回原文，找出该词汇出现的地方。
②确定该词汇的词性
③从上下文(词汇的前后几句)中找到与所给词汇具有相同词性的词(如一下子找不到就再往上往下找)，代入所给词汇在文章中的位置(将之替换)看语义是否合适
④找出选项中与代替词意思相同或相近的选相，即答案
注意：寻找时要注意同位语、特殊标点(比如分号，分号前后两句话的逻辑关系不是形式上的并列就是语义上的并列，也就是两句话的意思相同，所以可用其中一句话的意思来推测另一句话的意思从而推出所给词汇含义)、定语从句、前后缀，特别要注意寻找时的同性原则。比如：让猜一个名词词组(动词词组)的意思，我们就向上向下搜索名词词组(动词词组)。
3. 理解题
①返回原文找到每个句子对应的原句。
②对原句进行精确分析(找主干)，应该重点抓原句的含义。若该句的字面含义不能确定，则依据上下文进行判断。注意：局部含义是由整体决定的。
③一般来说，选项中的正确答案与原句意思不会完全相同，很多时候用其他英语词汇换种表达而已。
④句子理解题的错误选项干扰项特征：半对半错。
4.推理题：“最近原则”
①题干出现比较多的单词：learn,infer,imply,refer
②看是否可以通过题干返回原文或依据选项返回原文。一般要围绕文中的一两个重点进行推理。推理题一般通过题干能定位，我们都要把它固化到文章的一两点上。
③依据原文的意思进行三错一对的判断。先不要进行推理，若有一个选项跟原文的意思一模一样，则该选项必然是正确答案。推理题不是考察我们的想象力，它实际是考察我们原文中的某几个点如一个、两个点所涉及的问题我们读透了没有。因此，不推的比推的好;推的近的比推的远的要好。
注意：做题时不能想得太多，推得过远。是否把原文读懂才是关键。
5. 主旨题：
①主旨题的标志：mainly about,mainly discuss,the best title
②串线法：抓首段和其余各段的第一句话，把其意思连接成一个整体。要注意总结性的提示词和转折词，特别要注意中心句。(主要针对自然段少的文章;针对自然段多的文章，主旨题最好联系中心句。找一个和中心句最贴近的)
③小心首段陷阱。
④主旨题错误选项的干扰特征经常是：在两个选项看上去都十分正确无法选择时，试着从选项出发，想象一下如果自己以此选项来写文章会有那些内容，然后把它与文章的内容比较，接近的即为正确选项。
6.作者态度题：
①标志性的单词：attitude
②应精确理解四个选项的含义。
③不要掺杂自己的观点。
④可以寻找文中一些具有感情色彩的词。如：fortunately,excessively,toomany.
注意：做作者态度题时特别注意：首先看清楚是谁对谁的态度。
7.判断题：
①看否通过四个选项具体化到文中一点或者根据自然段原则定位。
②每个选项都应返回原文，不能凭主观印象进行判断。
③要重点抓是“三错一对”还是“三对一错”的关系(做题是要看清题目)。
8.细节题：
看完题目回到原文，重叠原文，得出答案
干扰项特点：
①无中生有(未提及的概念);
②正反混淆(选项的意思跟原文的意思正好相反); 过分绝对;
③所答非所问(虽然选项的说法没有问题，符合原文，但和题干搭不上边)
④常识判断; 扩大范围(注意隐蔽型的扩大范围mostly);
⑤推得过远;
⑥偏离中心;因果倒置;
⑦变换词性。
第四，把握阅读理解的时间。
一般正常情况下，一篇阅读理解。刚开始练的时候可能是十分钟或者以上。但是如果练得比较多的，基本上八分钟左右完成。尤其在第一篇A篇广告类别，更是六分钟时间就够拿下来。相对而言，初中的阅读理解。可能多一些时间。是10到20分钟吧！
阅读理解。提到时间问题，那就一定要进行过多的练习。当你的基础足够了，语法点也足够了。那么接下来就是勤学苦练。不仅要把自己的准确率提高，更要把速度提上去，这样才能够做到有的放矢。毕竟，熟能生巧。
2019年6月大学英语四级阅读理解训练：广告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案：DADC
Ⅲ 如何区别英语阅读理解中的打广告和科普
一般为时政、人物、广告、文学类、科普1.事实细节题事实细节是用来支撑、阐述和解释主题的具体信息。抓住文段中的事实和细节是做好该题型的关键，也是做好其它类型问题的基础。这类题型的题干常为：1)When/Wheredidthestoryhappen2)(not)correct3)(not)mentionedinthepassage4))Allthestatementsaretrueexcept.2.主旨大意题（主要看首尾句）这类题主要是测试学生对一篇文章或一段文字的深层理解程度及在速读中准确把握文章主旨大意的能力。一般针对某一语段或某一语篇的主题标题或目的设题。常见的设题方式有：1))))Thepurposeofthepassageis.5)Themain(general)ideaofthepassageis.6)Thepassageismainlyabout.7)Fromthepassageweknowthat.3.推理判断题（主要看文中没出现过，你要推测出来的）这类题属于主观题，是层次较高的设题。它包括判断和推理题。这两类题常常相互依存，推理是为了得出正确的判断，正确的判断又依赖于合乎逻辑的推理。常见的题干有：1).2)Wecanconcludethat.3)Whenthewritertalksabout,whathereallymeansisthat.4).猜测词义题这类题旨在考查学生根据上下文对灵活变化的词义做出理解判断的能力。这一能力可以说是体现阅读理解能力的一项重要指标。常见的题干有：1)？2)Thewordcouldbestbereplacedby.3)Intheparagraph,thewordmeans(refersto).4)Accordingtothepassage,probablymeans.5)Theauthorusesthewordtomean.解决这类问题可以采用以下几种方法：1)根据上下文，运用构词法知识，推测词义。运用构词法猜测词义是一种简单而行之有效的方法。只要掌握构词法规律，无论单词加前缀还是后缀都不难猜出它们的含义。如：,thecancerisinoperable.inoperable为生词，前缀“in”表示否定，后缀“able”表示“可……的”，中间词干operate意为“手术”，可知inoperable为“不可手术的”。2)通过定义和解释来猜测词义。可以根据一些标志词找出猜词的线索，如：means,inotherwords,thatistosay等。如：uch.此句的表语部分直接定义出annealing的含义是“一种通过加热然后慢慢冷却使金属变软的方法”，即“退火”。主要关注：高考的24个话题
Ⅳ 英语阅读题，怎么判断是广告，海报，新闻之类的。这三种一般都会有什
speeches of contempt for poverty and rags,
Ⅳ 英语阅读理解求解
谁是世上最好的推销员？
哈里念完了大学，想在城里找一份工作。有一天，他看到一个窗口的广告。它说：「诚聘，世界上最好的推销员。高薪。」
「我是一个伟大的推销员」，哈利对自己说。 「我敢肯定，我可以卖任何东西，我就进去应聘这份工作。」
所以，哈里就走进乱余了大楼。在里面他见到了一个经理。他对那位经理说：「早上好，我看到你们的广告，我认为我是世界上最好的推销员，请雇用我吧，谢谢。」
「你必须证明你是最好的」，经理说。
「你给我测试，我一定通过」，哈利说。
「好」，经理说，他从办公桌唯慎里掏出一盒糖果。 「这糖果上周我买了一千盒，如果你能在本周结束之前把它们全卖掉，你就能得到这份工作。」
「这很简单」，哈利说。
他把那糖果拿去，就离开了办公室。
每一天，一整天，他从这家店走到那家店，竭力想推销糖果。但他一盒也没卖哗山滚出去。这些糖果真差劲，连送人都不要。
一周结束了，他又回见那位经理。 「对不起，先生」，他说。 「我错了，我不是世界上最好的售货员，但我知道那人是谁。」
「哦」，经理说。 「那你认为最好的是谁？」
「那位把一千盒糖果卖给你的人。」
~~~~~~~~纯人手翻译，欢迎采纳~~~~~~~~
原文如下：
Who Is the Best Salesman in the World?
Harry finished his college and wanted to find a job in the city. One day he saw an advertisement in a window. It said, "Wanted. The best salesman in the world. Top Pay."
"I'm a great salesman," Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
So Harry went into the building. He saw a manager in it. He said to the manager, "Good morning. I saw your advertisement. I think I'm the best salesman in the world. Give me the job, please."
"You must prove that you're the best, " the manager said.
"I'll pass every test that you give me," Harry said.
"Good," the manager said, and he took a box of sweets out of his desk. "Last week I bought a thousand boxes of this sweets. If you can sell them all before the end of the week, you can have the job."
"That's easy," Harry said.
He took the boxes of sweets and left the office.
Every day and all day he went from shop to shop, trying to sell boxes of the sweets. But he couldn't sell one. The sweets were so bad that he couldn't even give them away.
At the end of the week he went back to the manager. "I'm sorry, sir," he said. "I was wrong about myself. I'm not the best salesman in the world, but I know who is."
"Oh," said the manager. "Who do you think is the best?"
"The person who sold you a thousand boxes of the sweets."
1. The manager told Harry_________.
答案：D. he must show he was the best salesman in the world
参考原文："You must prove that you're the best, " the manager said.
2. Harry could get the job if_________.
答案：A. he sold a thousand boxes of sweets
参考原文：If you can sell them all before the end of the week, you can have the job.
3. Harry thought it was easy to sell the sweets because_________.
答案：A. he thought he was a great salesman and he could sell anything
参考原文：Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
4. Harry couldn't sell the sweets because_________.
答案：B. the sweets were too bad
参考原文：The sweets were so bad that he couldn't even give them away.
5. From the story we know that_________.
答案：D. Harry got the job
参考原文：I was wrong about myself. I'm not the best salesman in the world.
Ⅵ 写一篇有关广告（Advertising）的大学英语作文（120词左右）
the Advantages and Disadvantages of Advertising.
It goes without saying that we live in a world full of advertisetment.Whenever we turn on TV,different kinds of advertisement go into our eyes.Colorful pictures,amazing sounds and beautiful girls occupy the whole screen.It's true that advertisment can do us good.It can provide us with more information,give us a good understanding of the proct.But advertisment have some shortcomings.Some of them contains unhealthy materials that is harmful to teenagers.Some is full of cheating.The advertised proct is not so good as it says.In my mind,in such a complex society, we would rather trust ourselves than the advertisement.
Ⅶ 急急急！求一篇关于Advertisement的大学英语作文，150字左右 广告作用 广告形式多样 广告夸张性
The Power of Advertisements
Every day, it is easy to see advertisements all around us. Look around. How many different advertisements can you see?
Often procts show the name of the company that made them. This is a popular form of adver-
rising. The special picture or symbol, i.e. logo, appears on many different procts. When you see a logo, it is hard to forget that proct or company.
Many people buy a proct because it is made by a certain company. In fact, some people only buy a proct of a famous company. They think it proves that they are fashionable and have good taste.
It is common to find advertisements on TV or radio. Most advertisements are very short for people to remember. Nike,for example, has a simple slogan used all around the world:"Just do it". Advertisements often use funny situations as well. It is easy to remember an entertaining ad.
All advertisements are designed to make people buy a proct. An advertisement for a soft drink, for example,might show a group of trendy young people who are having fun. The young people are all drinking the soft drink. Adverrisers are saying to you, "Why don't you buy it and be like these people? You can be young, modern and trendy, too."
You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular proct?
广告的力量
每天我们很容易在自己的身边发现各种各样的广告。向四周看一下，你能找到多少不同的广告?
通常产品都会显示其生产厂家的名称。这是一种很普遍的广告形式。各种各样的商品上出现的特殊图案或符号，叫做标识。当你见过一个标识，就很难忘记该种商品或其生产厂家。
很多人买东西是因为它出自某一特定厂家。 事实上，有些人只买某个大牌厂家出品的东西，因为他们觉得这证明他们很时尚，有品位。
广告通常出现在电视或收音机里。大多数广告都很短小便于人们记忆。例如，耐克就有一个简单却世界闻名的标语：“Just do it”(只管去做)。广告中常常利用一些有趣的情景。通常娱乐广告就很容易记忆。
所有的广告设计都是为了使人们购买商品。例如某种软饮料的广告，可能就会出现一群玩得正开心的前卫青年，这些年轻人正畅饮该种饮料。广告词会对你说：“为什么不买来尝一尝，像这些人一样呢?你也会变得年轻、时尚又前卫。”
你可能会觉得自己并没有受到广告的影响，但是，下次买饮料的时候，问一问自己：为什么我会买这种牌子的产品呢?
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Advertisement
With the development of material prosperity, advertisements have become more and more important in our daily life.
Advertisements give latest information about procts. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.
Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
广告
随着物质生活的日益繁荣，广告在我们的日常生活中变得越来越重要。
广告给我们带来关于产品的最新信息，假如没有广告，消费者对当地商店所卖的货物会一无所知。广告可以帮助扩大市场，结果货物卖得越多，价格也就越便宜。广告还可以为报纸，杂志，无线电台以及电视台提供资金。
不过也有一些反对广告的意见。有些人认为广告不但不能提供多少信息，而只是一门心思劝你买东西。他们制造出一种人们对商品需求的氛围，而实际上并没有多少人真正需要这些商品。而且广告给商品增加了成本费。再说它们看起来也不美，并且破坏视觉环境。
事实上，任何事情都有两个方面，广告也不例外。不过，在今天的世界里，广告不仅必不可少，而且还很有益处。