大學英語閱讀理解廣告類
Ⅰ 英語閱讀理解九大答題技巧有哪些
英語當中的閱讀理解題型是很多同學很頭痛的一件事情。因為它如影隨形，只要有英語考試的地方，肯定就會出現閱讀理解題目。更重要的是，它占的分值非常大。就以高中為例，高中150分分值的話。閱讀理解再有40分。分值之大也可以看出它的重要性了。如何提高閱讀理解能力呢？
第一，提高自己的基礎知識。因為閱讀理解是整個篇幅文章，所以裡面的詞彙比較多。正常情況下，一篇閱讀理解都會有兩三百個單詞。所以第一步要過的是詞彙量問題。尤其是一些在閱讀當中出現頻率比較高的詞彙。對詞彙這一部分要首先攻克，不要讓它成為閱讀當中的攔路虎或者是障礙。
關於語法關，也是要過的。因為需要對長難句的分析。英語閱讀理解題目當中經常會發現非常長的一個句子。有的時候甚至上下達到三行之長。這個時候就應該有最基本的語法知識。把這個句子精簡，瞬間找到它的主幹。同時，把每一個修飾成分把歸類。
第二，把握閱讀理解的技巧。
步驟分為幾個方面。
如果有標題的閱讀理解，先看一下標題了解大意。沒有的，先看後面的題目。其實通過幾個問題的設置。也可以大體上了解這篇閱讀理解是講述什麼的，重點強調什麼？做到心中有數。
然後，帶著問題來初讀文章。把出現問題當中對應的關鍵句子或者短語甚至段落，把它標出來。
接著，把問題和文章進行對照一下。也就是我們通常課文中要求把精讀和泛讀結合起來。
第三，根據不同的題型，把握注意事項。例如句子大意的題目，問main idea，問的是整個段落來，乃至於整篇文章的大體的意思。就不能選擇是細節的那個答案。文章如果是推理判斷題目。就不能找跟文章一模一樣的句子。應該找出原文中的某一句話的言外之意。一定必須是推出來的。猜詞題也要注意。前後有一些細節提示。像同義詞，近義詞，反義詞加上連詞。定語從句。同位語。破折號都顯得很重要。尤其是代詞。代替的是本劇或者上句當中出現的某一個單詞或短語，有可能是句子。細節題。要把握的是關鍵詞。一定要注意一下題干當中有沒有出現。一些特別限制范圍的。副詞。或者其他的介詞短語。包括形容詞。很多時候，這些都是干擾項。具體來說：
1.猜詞中間的指代題：
①返回原文，找出文章裡面的指代詞。
②向上搜索，找最近的名詞、名詞性短語或句子(先從最近點開始找，找不到再找次近的，一般答案不會離得太遠)。
③將找到的詞、片語或句子的意思代入替換該指代詞，看其意思是否通順。
④將找到的詞、片語或句子與四個選項進行比較，找出最佳答案。
2 .猜生詞或者熟詞生義：
①返回原文，找出該詞彙出現的地方。
②確定該詞彙的詞性
③從上下文(詞彙的前後幾句)中找到與所給詞彙具有相同詞性的詞(如一下子找不到就再往上往下找)，代入所給詞彙在文章中的位置(將之替換)看語義是否合適
④找出選項中與代替詞意思相同或相近的選相，即答案
注意：尋找時要注意同位語、特殊標點(比如分號，分號前後兩句話的邏輯關系不是形式上的並列就是語義上的並列，也就是兩句話的意思相同，所以可用其中一句話的意思來推測另一句話的意思從而推出所給詞彙含義)、定語從句、前後綴，特別要注意尋找時的同性原則。比如：讓猜一個名詞片語(動詞片語)的意思，我們就向上向下搜索名詞片語(動詞片語)。
3. 理解題
①返回原文找到每個句子對應的原句。
②對原句進行精確分析(找主幹)，應該重點抓原句的含義。若該句的字面含義不能確定，則依據上下文進行判斷。注意：局部含義是由整體決定的。
③一般來說，選項中的正確答案與原句意思不會完全相同，很多時候用其他英語詞彙換種表達而已。
④句子理解題的錯誤選項干擾項特徵：半對半錯。
4.推理題：「最近原則」
①題干出現比較多的單詞：learn,infer,imply,refer
②看是否可以通過題干返回原文或依據選項返回原文。一般要圍繞文中的一兩個重點進行推理。推理題一般通過題干能定位，我們都要把它固化到文章的一兩點上。
③依據原文的意思進行三錯一對的判斷。先不要進行推理，若有一個選項跟原文的意思一模一樣，則該選項必然是正確答案。推理題不是考察我們的想像力，它實際是考察我們原文中的某幾個點如一個、兩個點所涉及的問題我們讀透了沒有。因此，不推的比推的好;推的近的比推的遠的要好。
注意：做題時不能想得太多，推得過遠。是否把原文讀懂才是關鍵。
5. 主旨題：
①主旨題的標志：mainly about,mainly discuss,the best title
②串線法：抓首段和其餘各段的第一句話，把其意思連接成一個整體。要注意總結性的提示詞和轉折詞，特別要注意中心句。(主要針對自然段少的文章;針對自然段多的文章，主旨題最好聯系中心句。找一個和中心句最貼近的)
③小心首段陷阱。
④主旨題錯誤選項的干擾特徵經常是：在兩個選項看上去都十分正確無法選擇時，試著從選項出發，想像一下如果自己以此選項來寫文章會有那些內容，然後把它與文章的內容比較，接近的即為正確選項。
6.作者態度題：
①標志性的單詞：attitude
②應精確理解四個選項的含義。
③不要摻雜自己的觀點。
④可以尋找文中一些具有感情色彩的詞。如：fortunately,excessively,toomany.
注意：做作者態度題時特別注意：首先看清楚是誰對誰的態度。
7.判斷題：
①看否通過四個選項具體化到文中一點或者根據自然段原則定位。
②每個選項都應返回原文，不能憑主觀印象進行判斷。
③要重點抓是「三錯一對」還是「三對一錯」的關系(做題是要看清題目)。
8.細節題：
看完題目回到原文，重疊原文，得出答案
干擾項特點：
①無中生有(未提及的概念);
②正反混淆(選項的意思跟原文的意思正好相反); 過分絕對;
③所答非所問(雖然選項的說法沒有問題，符合原文，但和題干搭不上邊)
④常識判斷; 擴大范圍(注意隱蔽型的擴大范圍mostly);
⑤推得過遠;
⑥偏離中心;因果倒置;
⑦變換詞性。
第四，把握閱讀理解的時間。
一般正常情況下，一篇閱讀理解。剛開始練的時候可能是十分鍾或者以上。但是如果練得比較多的，基本上八分鍾左右完成。尤其在第一篇A篇廣告類別，更是六分鍾時間就夠拿下來。相對而言，初中的閱讀理解。可能多一些時間。是10到20分鍾吧！
閱讀理解。提到時間問題，那就一定要進行過多的練習。當你的基礎足夠了，語法點也足夠了。那麼接下來就是勤學苦練。不僅要把自己的准確率提高，更要把速度提上去，這樣才能夠做到有的放矢。畢竟，熟能生巧。
2019年6月大學英語四級閱讀理解訓練：廣告
Money spent on advertising is money spent as well as any I know of. It serves directly to assist a rapid distribution of goods at reasonable price, thereby establishing a firm home market and so making it possible to provide for export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it ensures an increased need for labour, and is therefore an effective way to fight unemployment. It lowers the costs of many services: without advertisements your daily newspaper would cost four times as much, the price of your television licence would need to be doubled, and travel by bus or tube would cost 20 per cent more.
And perhaps most important of all, advertising provides a guarantee of reasonable value in the procts and services you buy. Apart from the fact that twenty-seven acts of Parliament govern the terms of advertising, no regular advertiser dare promote a proct that fails to live up to the promise of his advertisements. He might fool some people for a little while through misleading advertising. He will not do so for long, for mercifully the public has the good sense not to buy the inferior article more than once. If you see an article consistently advertised, it is the surest proof I know that the article does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think of.
There is one more point I feel I ought to touch on. Recently I heard a wellknown television personality declare that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.
51. By the first sentence of the passage the author means that ________.
[A] he is fairly familiar with the cost of advertising
[B] everybody knows well that advertising is money consuming
[C] advertising costs money like everything else
[D] it is worthwhile to spend money on advertising
52. In the passage, which of the following is NOT included in the advantages of advertising?
[A] Securing greater fame.
[B] Providing more jobs.
[C] Enhancing living standards.
[D] Recing newspaper cost.
53. The author deems that the well-known TV personality is ________.
[A] very precise in passing his judgement on advertising
[B] interested in nothing but the buyers' attention
[C] correct in telling the difference between persuasion and information
[D] obviously partial in his views on advertising
54. In the author's opinion, ________.
[A] advertising can seldom bring material benefit to man by providing information
[B] advertising informs people of new ideas rather than wins them over
[C] there is nothing wrong with advertising in persuading the buyer
[D] the buyer is not interested in getting information from an advertisement
答案：DADC
Ⅲ 如何區別英語閱讀理解中的打廣告和科普
一般為時政、人物、廣告、文學類、科普1.事實細節題事實細節是用來支撐、闡述和解釋主題的具體信息。抓住文段中的事實和細節是做好該題型的關鍵，也是做好其它類型問題的基礎。這類題型的題干常為：1)When/Wheredidthestoryhappen2)(not)correct3)(not)mentionedinthepassage4))Allthestatementsaretrueexcept.2.主旨大意題（主要看首尾句）這類題主要是測試學生對一篇文章或一段文字的深層理解程度及在速讀中准確把握文章主旨大意的能力。一般針對某一語段或某一語篇的主題標題或目的設題。常見的設題方式有：1))))Thepurposeofthepassageis.5)Themain(general)ideaofthepassageis.6)Thepassageismainlyabout.7)Fromthepassageweknowthat.3.推理判斷題（主要看文中沒出現過，你要推測出來的）這類題屬於主觀題，是層次較高的設題。它包括判斷和推理題。這兩類題常常相互依存，推理是為了得出正確的判斷，正確的判斷又依賴於合乎邏輯的推理。常見的題干有：1).2)Wecanconcludethat.3)Whenthewritertalksabout,whathereallymeansisthat.4).猜測詞義題這類題旨在考查學生根據上下文對靈活變化的詞義做出理解判斷的能力。這一能力可以說是體現閱讀理解能力的一項重要指標。常見的題干有：1)？2)Thewordcouldbestbereplacedby.3)Intheparagraph,thewordmeans(refersto).4)Accordingtothepassage,probablymeans.5)Theauthorusesthewordtomean.解決這類問題可以採用以下幾種方法：1)根據上下文，運用構詞法知識，推測詞義。運用構詞法猜測詞義是一種簡單而行之有效的方法。只要掌握構詞法規律，無論單詞加前綴還是後綴都不難猜出它們的含義。如：,thecancerisinoperable.inoperable為生詞，前綴「in」表示否定，後綴「able」表示「可……的」，中間詞干operate意為「手術」，可知inoperable為「不可手術的」。2)通過定義和解釋來猜測詞義。可以根據一些標志詞找出猜詞的線索，如：means,inotherwords,thatistosay等。如：uch.此句的表語部分直接定義出annealing的含義是「一種通過加熱然後慢慢冷卻使金屬變軟的方法」，即「退火」。主要關註：高考的24個話題
Ⅳ 英語閱讀題，怎麼判斷是廣告，海報，新聞之類的。這三種一般都會有什
speeches of contempt for poverty and rags,
Ⅳ 英語閱讀理解求解
誰是世上最好的推銷員？
哈里念完了大學，想在城裡找一份工作。有一天，他看到一個窗口的廣告。它說：「誠聘，世界上最好的推銷員。高薪。」
「我是一個偉大的推銷員」，哈利對自己說。 「我敢肯定，我可以賣任何東西，我就進去應聘這份工作。」
所以，哈里就走進亂余了大樓。在裡面他見到了一個經理。他對那位經理說：「早上好，我看到你們的廣告，我認為我是世界上最好的推銷員，請僱用我吧，謝謝。」
「你必須證明你是最好的」，經理說。
「你給我測試，我一定通過」，哈利說。
「好」，經理說，他從辦公桌唯慎里掏出一盒糖果。 「這糖果上周我買了一千盒，如果你能在本周結束之前把它們全賣掉，你就能得到這份工作。」
「這很簡單」，哈利說。
他把那糖果拿去，就離開了辦公室。
每一天，一整天，他從這家店走到那家店，竭力想推銷糖果。但他一盒也沒賣嘩山滾出去。這些糖果真差勁，連送人都不要。
一周結束了，他又回見那位經理。 「對不起，先生」，他說。 「我錯了，我不是世界上最好的售貨員，但我知道那人是誰。」
「哦」，經理說。 「那你認為最好的是誰？」
「那位把一千盒糖果賣給你的人。」
~~~~~~~~純人手翻譯，歡迎採納~~~~~~~~
原文如下：
Who Is the Best Salesman in the World?
Harry finished his college and wanted to find a job in the city. One day he saw an advertisement in a window. It said, "Wanted. The best salesman in the world. Top Pay."
"I'm a great salesman," Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
So Harry went into the building. He saw a manager in it. He said to the manager, "Good morning. I saw your advertisement. I think I'm the best salesman in the world. Give me the job, please."
"You must prove that you're the best, " the manager said.
"I'll pass every test that you give me," Harry said.
"Good," the manager said, and he took a box of sweets out of his desk. "Last week I bought a thousand boxes of this sweets. If you can sell them all before the end of the week, you can have the job."
"That's easy," Harry said.
He took the boxes of sweets and left the office.
Every day and all day he went from shop to shop, trying to sell boxes of the sweets. But he couldn't sell one. The sweets were so bad that he couldn't even give them away.
At the end of the week he went back to the manager. "I'm sorry, sir," he said. "I was wrong about myself. I'm not the best salesman in the world, but I know who is."
"Oh," said the manager. "Who do you think is the best?"
"The person who sold you a thousand boxes of the sweets."
1. The manager told Harry_________.
答案：D. he must show he was the best salesman in the world
參考原文："You must prove that you're the best, " the manager said.
2. Harry could get the job if_________.
答案：A. he sold a thousand boxes of sweets
參考原文：If you can sell them all before the end of the week, you can have the job.
3. Harry thought it was easy to sell the sweets because_________.
答案：A. he thought he was a great salesman and he could sell anything
參考原文：Harry said to himself. "I'm sure that I can sell anything. I'll go in and ask for that job."
4. Harry couldn't sell the sweets because_________.
答案：B. the sweets were too bad
參考原文：The sweets were so bad that he couldn't even give them away.
5. From the story we know that_________.
答案：D. Harry got the job
參考原文：I was wrong about myself. I'm not the best salesman in the world.
Ⅵ 寫一篇有關廣告（Advertising）的大學英語作文（120詞左右）
the Advantages and Disadvantages of Advertising.
It goes without saying that we live in a world full of advertisetment.Whenever we turn on TV,different kinds of advertisement go into our eyes.Colorful pictures,amazing sounds and beautiful girls occupy the whole screen.It's true that advertisment can do us good.It can provide us with more information,give us a good understanding of the proct.But advertisment have some shortcomings.Some of them contains unhealthy materials that is harmful to teenagers.Some is full of cheating.The advertised proct is not so good as it says.In my mind,in such a complex society, we would rather trust ourselves than the advertisement.
Ⅶ 急急急！求一篇關於Advertisement的大學英語作文，150字左右 廣告作用 廣告形式多樣 廣告誇張性
The Power of Advertisements
Every day, it is easy to see advertisements all around us. Look around. How many different advertisements can you see?
Often procts show the name of the company that made them. This is a popular form of adver-
rising. The special picture or symbol, i.e. logo, appears on many different procts. When you see a logo, it is hard to forget that proct or company.
Many people buy a proct because it is made by a certain company. In fact, some people only buy a proct of a famous company. They think it proves that they are fashionable and have good taste.
It is common to find advertisements on TV or radio. Most advertisements are very short for people to remember. Nike,for example, has a simple slogan used all around the world:"Just do it". Advertisements often use funny situations as well. It is easy to remember an entertaining ad.
All advertisements are designed to make people buy a proct. An advertisement for a soft drink, for example,might show a group of trendy young people who are having fun. The young people are all drinking the soft drink. Adverrisers are saying to you, "Why don't you buy it and be like these people? You can be young, modern and trendy, too."
You might think that advertisements do not affect you, but the next time you buy a soft drink, ask yourself: Why am I buying this particular proct?
廣告的力量
每天我們很容易在自己的身邊發現各種各樣的廣告。向四周看一下，你能找到多少不同的廣告?
通常產品都會顯示其生產廠家的名稱。這是一種很普遍的廣告形式。各種各樣的商品上出現的特殊圖案或符號，叫做標識。當你見過一個標識，就很難忘記該種商品或其生產廠家。
很多人買東西是因為它出自某一特定廠家。 事實上，有些人只買某個大牌廠家出品的東西，因為他們覺得這證明他們很時尚，有品位。
廣告通常出現在電視或收音機里。大多數廣告都很短小便於人們記憶。例如，耐克就有一個簡單卻世界聞名的標語：「Just do it」(只管去做)。廣告中常常利用一些有趣的情景。通常娛樂廣告就很容易記憶。
所有的廣告設計都是為了使人們購買商品。例如某種軟飲料的廣告，可能就會出現一群玩得正開心的前衛青年，這些年輕人正暢飲該種飲料。廣告詞會對你說：「為什麼不買來嘗一嘗，像這些人一樣呢?你也會變得年輕、時尚又前衛。」
你可能會覺得自己並沒有受到廣告的影響，但是，下次買飲料的時候，問一問自己：為什麼我會買這種牌子的產品呢?
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With the development of material prosperity, advertisements have become more and more important in our daily life.
Advertisements give latest information about procts. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TV stations, etc..
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments.
Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
廣告
隨著物質生活的日益繁榮，廣告在我們的日常生活中變得越來越重要。
廣告給我們帶來關於產品的最新信息，假如沒有廣告，消費者對當地商店所賣的貨物會一無所知。廣告可以幫助擴大市場，結果貨物賣得越多，價格也就越便宜。廣告還可以為報紙，雜志，無線電台以及電視台提供資金。
不過也有一些反對廣告的意見。有些人認為廣告不但不能提供多少信息，而只是一門心思勸你買東西。他們製造出一種人們對商品需求的氛圍，而實際上並沒有多少人真正需要這些商品。而且廣告給商品增加了成本費。再說它們看起來也不美，並且破壞視覺環境。
事實上，任何事情都有兩個方面，廣告也不例外。不過，在今天的世界裡，廣告不僅必不可少，而且還很有益處。